Mobile Apps Use Falls Sharply After First 6 Months

A new study just released from Adobe finds that on average, most mobile apps reach 50% of their lifetime usage within the first 6 months.

If you’re a typical mobile user, you know the drill: (1) Find that cool, awesome new app in the app store. (2) Download it. (3) Use it once or twice. (4) Find another shiny new object in the app store that looks even cooler.

If you develop mobile apps, this is exactly what you don’t want to face.  Read more Via

“As if getting a mobile app developed and installed isn’t hard enough, keeping users engaged with it may be the biggest challenge of all,” Tamara Gaffney, principal analyst for Adobe Digital Index told Re/code. “It’s a very crowded space and brands are vying for consumers that are becoming increasingly more selective.”

Fighting the stark reality of the ‘6 Month Half Life’ of mobile apps – and getting users to open and use the apps they have already downloaded is an on-going challenge for every mobile app developer.

Some solutions include re-targeting ads to get people to use the apps that they already have – instead of downloading the newest ‘shiny objects’ from the app store.

Building user loyalty is a critical issue in the world of mobile app development and we will continue to explore this and offer valuable tips and solutions to help you succeed in this area.