Marketing Stats: New Data from Advertising Week XII

If you had a sneaky little suspicion that social media and mobile was having a very real impact on the marketing industry, you were absolutely right. And we have the numbers to back up that gut feeling of yours.

New marketing stats revealed during Advertising Week XIII showed some amazing findings regarding Social Media, Mobile and even Television Networks. Social media platforms like Instagram, Facebook, Google, and Snapshot for example, are growing significantly on mobile devices. The data regarding Television was compelling as well:


There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever.The ad business, noted Carolyn Everson, Facebook’s vp of global marketing solutions, isn’t just getting into the game. “The shift to mobile,” she said, “has already happened.”

Advertising Week XII Reveals Amazing Marketing Stats


Without a doubt, these marketing stats prove that the only thing that is certain these days…is change. In times like these it’s more important than ever to stay on top of the latest trends. That includes doing what it takes to successfully market your product or service online and on mobile.

Tips to Staying On Top with New Media

Millennials are driving much of the growth in the overall economy. They spend their time across a lot of different kinds of media, so to reach them effectively consider being a jack-of-all-trades.

To start, you need a strong, diversified advertising plan. This plan should include a mix of traditional advertising, along with some ‘new’ media. Then you combine this with some engaging online marketing programs and popular social media platforms like Facebook, Twitter, Snapchat and Instagram.

This will give you a recipe for success in the ‘new’ marketing and media landscape that consumers live in today. And then when the latest marketing stats are released, you will find yourself leading the trend – instead of being somewhere in the back, or left behind.